John started krow in 2005 with three friends following 5 years as the President of Arc EMEA (the Integrated Digital, Data and CRM division of Leo Burnett). krow joined mission in 2017 and he took on the role of krow Group CEO as three other business units were merged to form krow Group. Since then his focus has been on working with the group’s clients to help them grow and develop their businesses whilst making sure that krow keeps pace with the world around it, unlike his golf.

With 15+ years’ experience in making meaningful customer and client connections, Jemma’s passion is working in partnership to truly understand key business challenges in a way that always puts the customer at the heart of what they do. Jemma has led both B2B and B2C clients, including Aviva, Mazda, Rightmove, Barclays and DFS, and has been recognised with industry awards including DMAs, The Marketing Society Excellence awards and Brand Republic awards.

Kirstin has been delivering brand and marketing strategies, conceptual thinking and multi-channel campaigns in both client and agency roles for over 15 years – leading activities and accounts across financial services, professional services, entertainment, sports, travel, technology and media. She is driven by making meaningful connections – with her team, with clients, with peers – and helping clients build those connections with their audiences too.